Stake holders drive corporations ahead. Stake holders want to see the profit and growth chart moving upwards quarter- after-quarter. And it is a humongous task to achieve profit and growth every quarter. R & D, new product launches, market study, customer satisfaction surveys, competitor analysis, gap analysis, white space discoveries etc occupies the mind space of the leadership of a successful company. Having a robust M-L-S (Marketing-Lead Generation-Sales) strategy and a dedicated M-L-S team will contribute immensely to the above cause. Having sufficient number of skilled managers and passionate leaders will make it easy for the top line to achieve required bottom line without burn-outs.